Alisa Bowen is the new President of Disney+

Alisa Bowen is the new president of Disney+, according to The Walt Disney Company. The promotion comes as Disney prepares to launch its new ad-supported Disney+ tier in the US later this year.

Disney+ is an American subscription video-on-demand over-the-top streaming service which is owned and operated by The Walt Disney Company's Media and Entertainment Distribution division. This service primarily distributes motion pictures and television shows created by The Walt Disney Studios and Walt Disney Television, as well as exclusive content for the Disney, Pixar, Marvel, Star Wars, National Geographic, and, in some regions, Star brands. Disney+ also features original films and television series.

What is Disney+?

Who is Alisa Bowen?

Alisa Bowen was previously the EVP (Executive Vice President) of the global operation for Disney's streaming platforms, including Disney+, Hulu, and ESPN+, and she will now take on this role immediately.

What role will Bowen play?

Bowen will collaborate closely with executives across Disney to "drive continued focus on innovation" in addition to managing the new ad tier. She will also lead Disney's new initiative for multichannel promotional support for Disney+ and its content slate. Disney+ regional leaders in Canada, Europe, the Middle East, Africa, Asia Pacific, and Latin America will report to Bowen jointly.

What is Disney's new advertising tier?

It is a new initiative announced by Disney+ in August to integrate a new, cheaper, ad-supported tier in the United States, which has received mixed reactions from Disney fans. As part of an effort to make its streaming business profitable, the company revealed a new pricing structure that includes this tier. This will take effect in the United States on December 8, 2022. Disney+Hotstar in India already has a free, ad-supported tier for some selected content.

"Disney+ is a phenomenal growth story and has delighted fans around the world at a tremendous scale. We have a best-in-class team behind this success and I'm excited to partner with them in this new role, as we drive the next phase of Disney+ growth." - Alisa Bowen

So, let's hear the story of Alisa Bowen!

-Bowen began her professional career as a business analyst at Thomson Reuters in 2001. Throughout her two-decade professional career, she has held various leadership positions at various media organizations. -She was Chief Technology Officer (CTO) at News Corp Australia before joining Disney, where she oversaw the company's digital transformation plan.

So, let's hear the story of Alisa Bowen!

-She joined Disney in 2017 as SVP, Digital Media, and CTO of the company's international operations, where she oversaw a transformation of Disney's channel broadcast technology, content operations, and digital publishing across Europe, the Middle East, Africa, Asia Pacific, and Latin America. -She also has an MBA from London Business School and a bachelor's degree in public relations and journalism from RMIT University in Melbourne, Australia.

It will be interesting to see what other changes the streaming service will see under the leadership of its new President.